Calvin Klein, Group Sex and Pedalling Jeans.
2009.01.30
Calvin Klein Banned Campaign
Image source OhlalaMag
Now, where is the link between group sex and buying a new pair of jeans? I just don’t see the connection. I do however see an obvious marketing ploy to bring the Calvin Klein label back into the social consciousness.
A new Calvin Klein commercial shot by Steven Meisel shows a group of models in various states of undress (though still keeping their designer jeans on!!) rubbing and touching one another while being filmed. The video has purposefully been given an amateur look; like it was filmed on a hand held camera but it’s all too staged to look like a spontaneous evening of debauchery.
Apart from being banned in the US, which the advertisers must have known would happen, it has stirred up little controversy. No one really seems to care. It obviously takes a lot more than a group of attractive, young things, writhing around together to get us hot under the collar. Maybe 10 years ago, this would have made front page news but now, we’ve seen it all before and a lot more graphically. This campaign will be forgotten this time next week, which is probably not the reaction Calvin Klein was expecting.
Youtube are currently showing the video to over 18s at: Calvin Klein banned commercial.
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March 17th, 2009 at 1:38 am
It just appeared in the recent Rollingstone Magazine! How tasteless!
April 12th, 2009 at 4:36 pm
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