Emma Watson and People Tree
2009.09.26
Emma Watson for People Tree
Emma Watson has been a busy girl recently; first becoming the face of Burberry, then upping sticks to the US where she is reading Literature at Brown University and now she’s releasing her own clothing line, collaborating with ethical fashion label People Tree.
By having Emma collaborate with them, People Tree are aiming Organic and Fair Trade fashion to the 16-24 age group. Emma is quoted as saying “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”
I agree that there is a serious lack of ethical labels making affordable yet funky clothes. I have always been a little put off by “ethical” labels, purely because I feel that they sacrifice style to focus on the organic/fair trade aspect of their clothes. I usually prefer buying vintage to do my bit but looking at what People Tree offer, their range is surprisingly good and very wearable. Especially their dresses and knitwear.
People Tree Fair Isle dress £90
I’m interested to see what Emma comes up with for People Tree. It will be interesting to see if she can come up with the goods and reaches her potential.
Image Source:The Guardian
